Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Traditional personalisation techniques are a thing of the past, and the future is all about relevance to the end customer.
So what are the new ways marketing agencies are personalising their digital marketing efforts?
I’m sure we all know that products and services need to be relevant to your customers, and it may seem like a straightforward solution, but if it works, stick with it. You want to enter a two-way dialogue with your intended audience so that you both learn from one another.
Sending emails addressed with the corrected names attached may seem quite basic. Still, it makes a difference because sending an email promotion to Steven, the builder, about a sale in women’s fashion isn’t going to help your brand stand out in the way you want.
As previously mentioned, personalisation is all about learning, a two-way interaction for both parties to get familiar with each other. But with regards to the marketing agency, is it an excellent opportunity to gain valuable insight into your customers through their engagement with your brand. This is all so that your brand can offer a better-tailored experience.
Learning about how audiences view your brand, their behaviours, and preferences intends to enhance the customer experience. Personalised to the customer is what’s going to make your brand stand out from the competition.
Customers can find a solution to their needs from the abundance of brands online nowadays.
So what is it that makes a business stand out from the ever-growing competition?
Well, paired with the core service or product you offer, it can also recognise understanding them. Delivering appropriate massaging at the right time because everyone ones to be listened to and knowing the right time to approach someone with the correct message can showcase a brand’s attentiveness to their audience.
Consistency is vital. By reinforcing the appropriate messages at the right time, customers are more likely to build loyalty with those particular brands. As a result, the customer experience improves as the messaging is personalised and relevant to what they need. Why would they look elsewhere when you have what they need and have a growing relationship already established.
In summary, personalisation is essential for both the marketing agencies as well as the customers. It’s all about building an understanding for both parties.
Also, don’t overthink things when a simple strategy can work out better than something overbearing to the customer.
Customers want to have a relationship with the brands they interact with and receive appropriate messaging but only at the right time. Building brand loyalty and trust benefit everyone, so work with your audience, not against them.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
