Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
You may have recently heard that Facebook has announced that they are rebranding and changing their name to Meta. Well, their parent company.
Whilst this might just be Mark Zuckerberg’s mid-life crisis, you may be asking yourself and the question we are all wondering, and that’s… why?
Also, what exactly does this new name change mean for us digital marketers and Facebook Advertising, how will Facebook and Facebook advertising change, and what will its impact be?
Well, according to the main man himself, Facebook’s new company name Meta is a reference to the Greek term for “beyond”. Whilst Facebook, the social media platform name will remain the same. Meta refers to the company as a whole, and Zuckerberg’s new rebrand reflects and encompasses its range of services.
“I used to love studying classics, and the word meta comes from the Greek word meaning “beyond”. For me, it symbolises that there is always more to build, that there’s always a next chapter to the story,”– Mr Zuckerberg.
As we know, Zuckerberg is the creator of Facebook, however since the success of Facebook, his catalogue of social media platforms and companies has grown, and the rebranding is necessary to reflect the multiple services and platforms Facebook now own, including WhatsApp, Instagram and Messenger.
“Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” – Mr Zuckerberg.
We know it sounds like something from an Avengers movie, but put simply, the Metaverse is the name for a shared online 3D virtual space in which companies are interested in creating a new futuristic artificial intelligence version of the internet.
“It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.”-Mr Zuckerberg.
One of the examples given of what this Metaverse can do is as project holograms from your home to your office, and whilst this sounds exciting, the full scale of what the Metaverse will be and do is ambiguous as it’s not even created yet.
However, we know it will heavily focus on improving and incorporating AI systems and equipment more frequently into our everyday lives.
Well, for the time being, technically no. The full future of Meta is still unknown.
However, we know its aim is further to bridge the real world with our virtual world to create a greater sense of virtual presence. Whilst this all sounds intriguing. Unfortunately, we will have to wait a while as it won’t debut for another 10 to 15 years.
Until that time, we will see its full effect and understand its impact on digital marketers. But at The Good Marketer, our bet is hologram ads!
If you have any questions or want to know more, contact us at The Good Marketer, we will be happy to help.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
